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research/seo-playbook/index.md
hermes 474316a453 Add seo-playbook research topic 
Fetched and analyzed SEO playbook from madebyaris/rankmyseo repo.
Covers on-page parameters, off-page signals, Core Web Vitals (2026),
and GEO/AEO for AI answer engines. Includes sources.md with full
reference list, audit check ID mapping, and toolkit overview.
2026-07-29 12:02:25 +00:00

4.3 KiB
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title: SEO Playbook — On-Page, Off-Page, and GEO/AEO Ranking Factors description: Comprehensive SEO reference covering on-page parameters, off-page signals, Core Web Vitals, and GEO/AEO for AI answer engines. Source: madebyaris/rankmyseo OSS toolkit. status: active category: technical tags: [seo, web-vitals, geo, aeo, structured-data, content-strategy, rankmyseo] draft: true created: 2026-07-29 updated: 2026-07-29 origin: buzz://d8a718be-031f-4a6e-9f5c-a55466641654/efbe934206e056b0ada5fc080f0d64947c32d42999d08ded8e69a19b78969161

SEO Playbook — On-Page, Off-Page, and GEO/AEO

Summary

A practitioner reference for what makes a site rank, covering on-page SEO parameters, off-page authority signals, Core Web Vitals thresholds, and the emerging frontier of GEO/AEO (being cited by AI answer engines). Sourced from the RankMySEO open-source toolkit by Aris Setiawan (@madebyaris), an Indonesian developer from Sidoarjo.

Research Question

What are the concrete, measurable SEO parameters that affect search ranking, and how do they map to an audit tool?

Scope

  • On-page SEO: metadata, content quality, HTML structure, media
  • Off-page SEO: backlinks, brand signals, local SEO, digital PR
  • Core Web Vitals: LCP, INP, CLS thresholds (2026)
  • GEO/AEO: optimization for AI Overviews, ChatGPT Search, Perplexity
  • Not covered: PPC/paid search, social media marketing, content writing tips

Key Findings

  • SEO has five pillars: Technical SEO (foundation), On-Page (content & HTML), Off-Page (authority & trust), UX/Core Web Vitals, and GEO/AEO (AI answer engines)
  • On-page audit parameters are concrete: title length (50-60 chars), meta description (70-160 chars), single H1, heading structure, Open Graph tags, JSON-LD structured data, image alt text, content depth (≥250 words), html lang, mobile viewport, HTTPS, indexability
  • Core Web Vitals (2026): LCP < 2.5s, INP < 200ms (replaced FID in March 2024), CLS < 0.1
  • Off-page is out of scope for the OSS audit engine (no backlink crawling in v1) but documented as practitioner reference
  • GEO/AEO is the 2026 frontier: being the cited source inside AI Overviews, ChatGPT Search, Perplexity, Gemini — the same fundamentals (clear, factual, well-structured, trustworthy content) win here
  • Meta-principle: Google rewards demonstrable expertise, trust, and genuinely good UX — not tricks
  • RankMySEO maps each parameter to a check ID (e.g. title-length, meta-description, cwv-lcp) enabling automated regression testing

Sources

Detail Files

Related Research

  • (none yet)

Discussion

User asked to fetch and research the SEO playbook from the RankMySEO repo. The document is the knowledge base behind the on-page checks in the RankMySEO audit engine. It covers both on-page and off-page SEO comprehensively, with mermaid diagrams and parameter tables that map directly to check IDs in the codebase.

Origin thread: buzz://d8a718be-031f-4a6e-9f5c-a55466641654/efbe934206e056b0ada5fc080f0d64947c32d42999d08ded8e69a19b78969161

Next Steps

  • Evaluate RankMySEO as a tool for our own projects (job aggregator, law retrieval, research site)
  • Apply SEO parameters to research.rasyidanaf.com when publishing via Quartz
  • Investigate GEO/AEO optimization for being cited in AI answer engines

Conclusion

The SEO playbook is a solid practitioner reference covering the full spectrum of ranking factors. The RankMySEO toolkit itself is a mature OSS project (M0-M5 implemented, 20+ packages, multi-framework support) that could be useful for SEO auditing of our own sites. The GEO/AEO section is particularly relevant as AI search engines become more prominent.